We're a small company with a big heart
The olive leaf is a symbol of peace and prosperity

Meet Bloomable



Hi there, it's nice to meet you. We're BLOOMABLE.

We started our journey as SA Florist, we have always and will always be for local artisans. In fact, our business was borne out of a passionate commitment to support local florists who were trying to compete on a larger scale, but sadly didn't have the resources.

Fast forward 4 years of nationwide gifting and fresh flower delivery, and here we are. To date, we've built meaningful relationships with over 250 artisans, empowering them to expand their businesses by using our tech marketplace as their online hub.

We initiated a Florist Empowerment Program and launched a service called Zoom Bloom that allows customers to order flowers and have them delivered within two hours in JHB, CPT, PTA and DBN. And while it's been an incredible journey so far, we're ready to evolve. Because we want more. More for our florists and artisans. More for our customers. More for our business. And more for the greater good of creating a sustainable, responsible gifting solution for the market.



So, here's what we're doing:

People think we’re a florist. But we're not. We are an online marketplace that connects people looking to buy fresh flowers and beautiful gifts to the actual artisans who create them. It comes as no surprise then, that we’ve been called the ‘Uber for florists.’

But we don’t want to limit ourselves to flowers. We currently have a living, breathing business model and we want it to keep on growing with us. We’re redefining ourselves and opening a new chapter. We want everything we say and do to reflect our mission to enable our partners, our customers, and ourselves, to bloom.

And that’s why we’ve changed our name to: BLOOMABLE

WHY BLOOMABLE?

Let’s look at our new name. Split up into two - BLOOM and ABLE - it clearly celebrates the ability to bloom. And this is something that resonates so deeply with us - the potential to flourish, the promise of growth; and the ability to thrive.

The word ‘BLOOM’ keeps us firmly rooted in our history of flowers, but by definition also propels us into a future of growth and expansion. Because to bloom is quite literally to grow.

Then there’s ‘ABLE,’. It says ‘we can.’ And it focuses on ability: Our ability, our florists’ and artisans’ ability and our customers’ ability to spread joy. It also highlights our ability as a business to identify the bloomability in those we collaborate with.



What makes us different?


Bloomable is a made up word. And we like it that way. It's our name, but it's also an adjective for everything we're about. We are committed to the ability to bloom, not only within our team, but in the communities we work with, the people we collaborate with and in crafting the best possible experience for our our customers.

We are BLOOMABLE. Let's be friends.

Melissa CummingMelissa Cumming
Managing Director

Nicholas JamesNicholas James
Operations Manager

Leigh-Ann LuciniLeigh-Ann Lucini
Product Manager

Tami ScholtzTami Scholtz
Design & Business Administration

Ronnelle de BruinRonnelle de Bruin
Corporate Sales

Heather Miller HermannHeather Miller Hermann
Accounts & Customer Care

Bloomable
is now
Bloomable

Hi there, thanks for stopping by!

You may have noticed that we’ve changed our name, but don’t freak out. Get excited!

We’ve had a bit of makeover, but some things will never change. Like our unwavering support for local florists and artisans, nor our commitment to delivering joy through flowers and gifts.

A change of name. But no change of heart.
We’re just growing, flourishing and thriving.
We are Bloomable.